What is Marketing or Sales collateral ?
Any piece of content whether graphical, text, infographic and/or video; whether printed or published/shared online otherwise knowns as branding material which facilitates in marketing & sales process is broadly terms marketing or sales collateral.
- Company Brochure
- Product leaflet/ flyer
- Slide Deck
- PowerPoint Presentation
- Datasheet, Specifications Sheet
- Emailers, Infographics
- Banners/ Standees
- Case Studies
Good collateral is not just about appealing designs or look and feel. The aim is to communicate clear value proposition and offerings effectively to the prospects which will help the brand stand out in today’s cut-throat competition.
Why do companies need good collateral ?
- Grab the Eye
With the advent of internet and ease of information sharing and availability, the marketplace is full of clutter and noise. A lot of information will be pushed in front of your prospect.
In such a scenario, PowerPoint presentations with clipart and/or beautiful looking brochures are not going to cut-it. Appealing yet distinct graphics with content that connects you’re your prospects where their needs are identified is going to help grab eyeballs.
The collaterals are designed with a view to communicate the value proposition and offerings effectively. It also helps gives the sales team a systematic approach for their pitch and adds a sense of professionalism. This creates a very good impression and a positive brand image which helps stand out from competition.