Account based marketing (ABM) is an Account Targeting technique using both marketing & sales efforts to generate more revenues from specific key customer accounts.
The 80/20 sales rule also popular as the Pareto principle is the basis of ABM where B2B companies focus and align their marketing and sales efforts on a set of target accounts within a specific sector.
It is personalization and nurturing of key customer accounts that leads to larger deal/ ticket sizes, a faster sales process with fewer resources.
What we can do for you?
- Help identify the target sector
- Customized and focussed marketing
- Better customer acquisition process
- Reduce marketing budgets
- Marketing & Sales Automation is put in place
- Increase Revenue