Account Based Marketing

Best practices of Account Based Marketing for your needs

Account based marketing (ABM) is an Account Targeting technique using both marketing & sales efforts to generate more revenues from specific key customer accounts.

The 80/20 sales rule also popular as the Pareto principle is the basis of ABM where B2B companies focus and align their marketing and sales efforts on a set of target accounts within a specific sector.

It is personalization and nurturing of key customer accounts that leads to larger deal/ ticket sizes, a faster sales process with fewer resources.

What we can do for you?

  • Help identify the target sector
  • Customized and focussed marketing
  • Better customer acquisition process
  • Reduce marketing budgets
  • Marketing & Sales Automation is put in place
  • Increase Revenue

BENEFITS OF ACCOUNT BASED MARKETING

Increase Sales
Cost Efficient
Higher ROI
More personalized client relationships

Work process

Evaluation
Planning
Execution / Implementation
Analysis