Event Management

Best practices of Event Management for your needs

The intention of any B2B event is Brand awareness, sales acceleration, finding new prospects and building customer relationships.

These events include:

  • Trade Shows / Exhibitions
  • Conferences
  • Seminars and Workshops
  • Product Launches
  • Webinars
  • Roadshows

It is a powerful conduit for customer engagement, new business and branding.

So how to make the event a must-attend for your expected audience?
The event should

  • Address a need
  • Showcase solutions for pain areas or common problems faced
  • Highlight the Benefits for the audience and explain the ROI
  • Establish a connect between the organizer/speaker and the attendee

What do we do ?

Apart from conceptualizing, organizing and managing all the above mentioned B2B events, we also handle the

  • Event marketing – online and offline
  • Social Media Marketing for the event
  • Follow up on the attendees and maintain registration count
  • Finalising the agenda, slide deck/ videos for the event
  • Collaterals and promotional giveaways for the event
  • Create and analyse the sales pipeline generated
  • Maintain the Event ROI
  • Follow up on the sales leads generated

KEY GOALS FOR SUCH B2B EVENTS

Branding
Customer Engagement
Prospect Evaluation and Qualification
New Business

Work process

Evaluation
Planning
Execution / Implementation
Analysis