Account Based Marketing

Account based marketing (ABM) is an Account Targeting technique using both marketing & sales efforts to generate more revenues from specific key customer accounts.

The 80/20 sales rule also popular as the Pareto principle is the basis of ABM where B2B companies focus and align their marketing and sales efforts on a set of target accounts within a specific sector.

It is personalization and nurturing of key customer accounts that leads to larger deal/ ticket sizes, a faster sales process with fewer resources.

What we can do for you?

• Help identify the target sector
• Customized and focussed marketing
• Better customer acquisition process
• Reduce marketing budgets
• Marketing & Sales Automation is put in place
• Increase Revenue