Telemarketing

Best practices of Telemarketing for your needs

Telemarketing should be an integral part of every company’s marketing mix as it is a highly effective way to generate new leads, increase sales and build customer databases.

As marketing experts, we generally advice our customers to integrate telemarketing before and after an event along with a customized email greeting to create a lasting impression and developing a reliable long-lasting relationship and gaining valuable sales opportunities.

Where can we add value?

  • Integrate Telemarketing into the marketing mix as telemarketing is the integral part of any B2B marketing strategy.
  • Building the script. The power of a good script is often overlooked. Consistent, precis and clear value proposition in the minimal amount of time should be the objective.
  • These Telemarketing campaigns will be designed to achieve the following:
    • Engage with existing and potential customers to,
      • Understand the customer’s attitude towards our customer’s product and service.
      • Request for feedback to enhance customer experience
      • Upsell new products and services
    • Nurture existing relationships for brand reinforcement, upselling and market research
    • Lead scoring and qualification to eliminate the inquiries that may prove to be a waste of time to pursue.

KEY ELEMENTS OF TELEMARKETING

Customer Engagement
Uncovering new business opportunities
Generating Customer Database
Building Brand Awareness and Brand Loyalty

Work process

Evaluation
Planning
Execution / Implementation
Analysis